Authors
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Landmarks to sampling in a digitized healthcare environmentThe accelerating adoption of electronic health records, e-prescribing and mobile technologies will change the conventions of sample distribution
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A scientific approach to site selectionApplying a consistent framework to choose locations can help optimize R&D and drive cost reduction for pharmaceutical companies of all sizes
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Defending Fair Market Value (FMV) AssessmentsTo avoid anti-kickback litigation with government, pharma companies need a defensible position on FMV assessments
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Powering up medical affairsTechnology is enabling more resources to reach the medical affairs teams—in a compliant manner
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Medical-Claims Database Analysis of Off-Label PrescribingExamining off-label use of highly prescribed drugs reveals factors that differ from the usual criticism of such usage
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Bringing room-temperature pharma shipping under the 'CRT' umbrella'Controlled room temperature' (CRT) shipping is being transformed from standard shipping processes to engineered, compliance-ready processes and materials
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Protecting pharmaceutical exclusivity: Avoiding the hidden dangers of double patentingMultiple patents contribute to a robust portfolio; however, each patent that issues can potentially become a landmine to another
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Evidence Generation Is the Foundation to Optimal Product PositioningEvidence Generation Is the Foundation to Optimal Product Positioning
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How to Ensure Successful Design and Implementation of Physician SegmentationThe basic process of defining customer segments and appropriate promotional messaging benefits from a cross-disciplinary approach
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Thermoformable packaging’s role in an evolving pharmaceutical industryPackaging materials have an impact in regulatory compliance, patient safety and drug efficacy
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Network effect of industry-crowdsourced physician dataDiving for customer insights through an ocean of crowdsourced data
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The Logistics of a Successful Product LaunchA collaborative working relationship gives launch day a better chance at success
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Educating patients on self-administered drug injectionsThe trend toward self-administered drugs creates a pressing need for better patient-education resources
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Patient centricity and the growing role of hub servicesHub services enhance relationships with patients
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A Data-Driven Approach to Contract Performance Monitoring and AnalysisBetter use of available data can add rigor to analyzing managed-markets contracts, thereby allocating rebates / discounts more effectively
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Developing a comprehensive pre-launch trade and distribution strategy for specialty productsEstablishing appropriate trade channels is crucial to the launch success of specialty pharmaceuticals
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Information Security in Healthcare and Life Sciences Is Facing a Tipping PointAre you prepared?
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Getting value from Big DataSetting a foundation for long-term success: How the pharmaceutical industry can transform Big Data into actionable insight
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What Makes a Pharmaceutical Industry Leader?Personality assessments identify the traits that enable some pharma researchers to ascend to leadership roles in industry
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Outsourcing to innovate: the reinvention of pharma contract servicesMore complex products and higher risk are changing the nature of pharmaceutical outsourcing
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Clearing the path by understanding the obstacles: The 2017 Sharing ConferenceThe Sharing Conference returns to Baltimore in 2017
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Unpacking Risk Sharing and Alternative Pricing SchemesShared-risk or ‘pay for performance’ agreements between drugmakers and payers can represent uncertain rewards for both parties. Use strategic planning before entering into them
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Fine-Tuning Specialty DistributionSpecialty manufacturers have a range of options to consider in how to go to market
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Building a better supply chainTaking stock of lessons learned during pandemic—and opportunities to grow stronger
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Managing employee training at the enterprise levelThe case for a single enterprise-wide learning management system
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Navigating Covid turbulence: How biopharmas are adapting their go-to-market strategiesEmbracing digital channels and patient-centric strategies has been critical for commercial teams; a review of what some companies have done right
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Partnering to diversify yields rapid growthA family-owned pharmaceutical manufacturer plots a 21st-century growth plan
