Commercial Channels

Integrating pharma communications with electronic health-record systems brings value to patients and providers

Biologics, RxCrossroads units will retain their identity

$700,000 fine to benefit New York State residents

Not compensating for speaker programs and sponsored meetings has affected marketing, says the firm

Devices modeled after the BD UltraSafe units

Company will now have three operational centers across the US

Virtual assistants delivering guidance from Accenture’s Intelligent Patient Platform

Electronic benefits verification (eBV) combines with patient access services

Platform will operate within IBM’s HyperLedger blockchain technology

The orphan drug will reach patients through a limited-distribution network of specialty pharmacies

The year-old-plus litigation highlights the value of customer master data

Alliance for Regenerative Medicine tries to rationalize how payers address economic value

Rare diseases are hard to treat; supporting the patient can be even more challenging

Leading US provider will produce 70 million doses in next several months

Tetraphase’s anticipated approval of an antibiotic will benefit from precise marketing targeting

The flood of new oncology drugs is challenging the ability of healthcare providers to determine best treatment choices

MyCubixx technology puts an interactive refrigerator in the patient’s home

PIM will eventually forge links from manufacturer to patient

‘End to end evidence management’ will affect both clinical and commercial activities

Today's smart, advanced self-injectable devices aim to provide therapeutic value to patient and physicians, and commercial value to the drug makers and payers

A double-digit growth rate through 2024 means boom times for drug-delivery devices and for contract manufacturing services

DIANA Awards for best product launches go to Alkermes and Mylan

Addition to its OCE platform enables collaboration between clients, agencies, sales ops

Will a combination of better diagnosis resources and cost cutting lead to better patient outcomes?

Center for Safe Internet Pharmacies builds a coalition to help families; looks into the ‘dark web’

Big Data and AI will bring value beyond compliance

Responsive. Flexible. Data-Driven.

… and will double again to $100 billion in 2022, says IQVIA

CRM data will be the first data type to be stored; Veeva CRM Suite also gets updated

Meeting and exhibition spans research, regulatory and commercial elements