Authors



Brian Bauer, Tim McClatchy

Latest:

Rethinking Sample Distribution

As the number of specific services associated with sample distribution has grown, so has the number of service providers a manufacturer might use. It’s time to think about consolidating these services


Scott Pugh, Verify Brand

Latest:

When serializing packages for e-pedigree, go random

The looming California e-pedigree standards do not specify how to generate product codes, but random codes are easy to produce and essential for supply chain security



Srinivas Chilukuri, ZS Associates

Latest:

Artificial Intelligence: Beyond the glamor

It takes gritty work to make an AI application succeed—but it can be worth the effort


Christian Wolf, Arvato Services Healthcare

Latest:

Gaining Access to the European Market

Distributing products within the European market calls for focused knowledge of national practices



Dr. Terry Cox, Quintiles Outcome

Latest:

The value of real-world data in drug commercialization

Using real-world databases for evidence development has strengths and weaknesses; with electronic health records (EHRs), new approaches are evolving


Dr. Matthias Staritz

Latest:

Pharma is under-managing its multi-channel marketing efforts

Survey shows that most digital channels are still experiments with little oversight or follow-through



Rita E. Numerof, PhD, Numerof & Associates, Inc.

Latest:

Economic and clinical value: the future of cancer care

An 'expectations convergence' is building in how drug efficacy aligns with patient outcomes



Carlos Moreira, IMS Health Managed Markets Service

Latest:

A Data-Driven Approach to Contract Performance Monitoring and Analysis

Better use of available data can add rigor to analyzing managed-markets contracts, thereby allocating rebates / discounts more effectively






Derek Choy, Aktana

Latest:

Next-gen AI: Widespread adoption hinges on trust

Embracing AI 2.0 and modern machine learning as foundational tools to deepening HCP engagement


By Paul Shawah, Veeva Systems

Latest:

Commercial IT moves to the cloud

Five commercial trends to watch in 2017


Timothy Nugent, FTI Consulting

Latest:

A Process-Based Approach To Aggregate Spend

A Process-Based Assessment (PBA) is the first step to analyzing reporting needs


Gautam Jaggi, Ernst & Young Biotechnology Center

Latest:

Reshaping Biotechnology's Financing Relay Race

The current economic downturn may fuel the creation of new, more sustainable business models


Dan Hurry

Latest:

Three Areas to Drive Supply Chain Value

Strategic and proactive thinking are vital in providing supply chain leaders with an opportunity to shift their focus to a more holistic, value-centered approach.



Dana Edwards

Latest:

Optimizing the Patient Journey Through High-Touch, High-Tech Services for Innovative and Novel Therapies

Dana Edwards shares strategies and best practices for developing and implementing high-tech, high-touch patient support programs for innovative and novel therapies to help connect patients to the services they need.


Riccardo Butta, Stevanato Group

Latest:

Manufacturing at the Speed of AI

How pharma can harness digitalization all the way through commercialization


Liza Dzhezhora

Latest:

Fostering Patient Engagement with Portals

Six engagement tips for companies to consider to improve patient use of portals


Eric Solis, Takeda, and Mark Schulman, Veeva Systems

Latest:

How pharma and HCPs can support backlogged pandemic patients

Focusing on key groups will drive the greatest impact in health outcomes


Michael Carr, AssistRx

Latest:

Adding Might to ‘Specialty Lite’

Not quite specialty, not quite retail: Cost-effective access and support strategies for a growing, yet underserved, treatment market


Steve Beda

Latest:

Why Reliable Pharma Shipping Outweighs Cost

Although companies are faced with constraints, regulations, and challenges in this space, the positives supersede the negatives.


Alex Kleinman and Erin Lloyd

Latest:

From Toggling Tediously Between Systems to Achieving Whole-Person Care

The rationale behind transforming case management in healthcare.

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