More personal control over healthcare and the desire for more access to information drive consumer attitudes
The 2010 Survey of Health Care Consumers, conducted by the Deloitte Center for Health Solutions, is Deloitte’s third annual study of consumers’ attitudes, behaviors and unmet needs. Deloitte’s survey measured consumers’ views and actions across a wide range of issues affecting pharmaceutical, biotechnology and medical device companies. The beliefs and behaviors of US consumers continue to raise several important considerations for these industries:
Consumers want information to make their own healthcare decisions, whether it is from the Internet or their own data generated through their mobile devices; however, consumers do not trust manufacturer information. Considerations for life science companies:
Similar to 2009, consumers want value in their medications and are cost-sensitive. Considerations for life science companies:
Consumers understand the concepts of wellness, healthy lifestyles and the impact of personal choice on health status. Considerations for life science companies:
As Deloitte reported in 2009, healthcare consumerism is a meaningful trend, not an interesting fad. Despite the poor economy and the specter of healthcare reform, consumer attitudes in 2010 about their role in the US healthcare system did not change appreciably from the 2009 survey results. As consumers use increasingly sophisticated technology to seek information and an improved understanding of how their decisions impact their healthcare, we believe that consumerism will only increase in ensuing years.
ABOUT THE AUTHOR
Paul Keckley, PhD, is Executive Director for the Deloitte Center for Health Solutions, Washington, DC. Tel: 202 220 2177; www,deloitte.com/centerforhealthsolutions
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