New services focus on handling long term care market and customizable marketing support
A record 5,300 pharmacists attended the company’s annual tradeshow (Denver, July 22-26)for independent pharmacies, a sector where the Big Three wholesalers compete for attracting clients and boosting distribution volumes. Cardinal unveiled what it says is a first-of-its-kind custom marketing support program, specialized services for helping independents serve long-term care (LTC) customers, and enhancements of its support and IT tools.
The custom program assists independents in marketing their own store (as opposed to a franchise or franchise-like network, under one brand name, which each of the Big Three also supports) and includes website templates, in-store radio and signage, and outbound calling services, along with marketing research and consulting. The LTC program, called the Long Term Care Specialized Care Center, coordinates services from the American Soc. of Consultant Pharmacies (a professional group that specializes in LTC) and provides business consulting services. That program is an addition to previously announced Specialty Care Centers for diabetes, home healthcare, and immunizations.
Cardinal is also adding new enhancements to its online ordering system, now called Order Express; an automated inventory-management system; and Source Generics, a streamlined pricing and ordering system for generics, including next-day distribution of newly launched generics.
Protecting Temperature-Sensitive Pharmaceuticals, Without Unnecessary Plastic Waste
March 24th 2025Advances in the life sciences are driving a significant increase in the number of temperature-sensitive pharmaceuticals. The packaging industry is meeting the moment with advances of its own, including high-performance, environmentally-friendly materials that allow life science companies meet stringent thermal requirements and ambitious CO2e reduction goals. In this episode, TemperPack’s CEO Peter Wells shares insights from working with life sciences to move to certified biobased, home compostable, and curbside recyclable shipping solutions.