Market Research Tool Predicts the Impacts of Multiple Product Launches
Modeling technique analyzes how order of entry and time to market affect sales
"On-Dose" Anticounterfeiting Vendor Looks at Stem Cell Opportunities
Winter Spawns Free Antibiotic Programs
Grocery stores fight big-box retailers by giving away generics
Key Account Management: A Win-Win Proposition for Pharmaceutical Companies and Their Major Customers
Reorganizing a sales force into key account teams requires more planning and coordination. Access to real-time account information enhances the team effort.
Cegedim Dendrite Tailors Software for Medical Science Liaisons
The key opinion leader/MSL relationship is the target
