FDA's DDMAC Takes Another Stab at Enforcing Fair Balance in Drug Advertising
Agency strives to balance risks and benefits in how drugs are presented in direct-to-consumer (DTC) campaigns
What the iPad Means for Pharma
New Apple gadget could help usher in an era of medical applications fully integrated into a healthcare professional’s day-to-day life
US Prescription Sales Grew 5.1% in 2009 to $300.3 billion, Estimates IMS Health
Generics are now 75% of dispensed prescriptions, with generics up 5.9% in 2009 and branded products down 7.6%
Pharmaceutical Shippers' Preparations for 100% Cargo Screening Move Forward
Public Thinks Less of Pharmaceutical Industry in 2009
In latest Harris Interactive study, reputation of the pharmaceutical industry drops, but still fares better than some sectors
Mega-Mergers Affect Real Estate Landscape for Pharma