Pharma Pulse 4/26/24: Amazon Introduces Custom AI Capabilities, Crafting Culturally Sensitive Messages to Reach Diverse Audience & more
The latest news for pharma industry insiders.
Crafting Culturally Sensitive Messages to Reach Diverse Audiences and Improve Patient Outcomes
In this Pharmaceutical Executive video interview, Amanda Powers-Han, Chief Marketing Officer, Greater Than One, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but address their specific healthcare needs.
Study Highlights Reduced Disease Severity When Vaccinated Against RSV
New study findings published in JAMA Network, showed that 16-months following respiratory syncytial virus (RSV) vaccine recommendations, RSV disease severity was comparable to COVID-19 and influenza disease among unvaccinated individuals, but higher than COVID-19 and influenza disease among vaccinated individuals.
Amazon Introduces Custom AI Capabilities in Race Against Cloud Rivals
The company’s cloud-computing unit hasn’t made as big a splash as its rivals in AI, betting instead that businesses want to use a variety of AI models
Ontada Names Jade Cusick Chief Commercial Officer
Ontada®, a McKesson business dedicated to leveraging oncology real-world data and evidence, clinical education, and provider technology, announced the appointment of Jade Cusick as its new Chief Commercial Officer and member of the Ontada leadership team. In this role, Cusick will focus on spearheading client partnerships, commercialization, and growth initiatives, along with marketing activities across key customer segments and stakeholders.
It was great to have you and the Pharmaceutical Commerce Magazine team at LogiPharma 2024 Nicholas! We hope you enjoyed your time in Lyon 👏
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