ValueCentric unveils PharmacyView, an IT service analyzing retail pharmacy activity
Marketers will be able to track individual pharmacy inventories, dispensing trends
Having earned its chops over the past decade with analyzing wholesaler trade information via electronic data interchange (EDI) data, ValueCentric (Orchard Park, NY) is now expanding into more-precise retail-level activity with PharmacyView. According to Brian Wynne, director of data services, PharmacyView will enable at least two key marketing and distribution factors: inventory data at the pharmacy level, and prescribing trends at the therapy class level—including one’s own and competing drugs in that therapy class.
The service arises from bringing together multiple purchased and self-generated data sets at ValueCentric and performing proprietary analytics and data-normalizing on them, according to Wynne. “Manufacturers want to know what stocking levels are at pharmacies generally, but they also want to know how fast that inventory is moving,” he says. One example would be to see the effects of a copay program, tracking both the volume of prescriptions filled and the usage of the copay program. “Too often, marketers and trade relations managers are flying blind” without this level of detail, he says.
The service (which, like other ValueCentric products, is cloud-based) has been tested with selected clients, and is commercially available today.
LogiPharma Unpacked: Highlights, Key Insights, and the Road to 2025
October 16th 2024In this special post-show episode, we sit down with Ryan Portela, Head of Production for LogiPharma, to reflect on the highlights and key takeaways from this year’s event. From attendee feedback to the most impactful sessions, Ryan shares insider insights and discusses how the momentum from 2024 will continue to shape the future of pharma supply chains. Plus, get a sneak peek into the exciting plans for LogiPharma's 20th Anniversary in 2025.
Reimagining Closed-Loop Marketing Strategies for Pharma Companies
November 21st 2024The pharmaceutical industry is evolving, and so are the strategies needed to connect with healthcare professionals. Closed-loop marketing (CLM) has become essential in delivering personalized, data-driven engagement that resonates with physicians and improves key outcomes, such as enhancing patient care, increasing
Maximize Pharma’s Potential with AI-Ready Data for Commercial Excellence
November 21st 2024As the pharmaceutical industry embraces the power of AI, having data that’s large, diverse, and well-structured is critical for driving innovation and improving outcomes. Ensuring your data is AI-ready and can be used with more advanced solutions enables your teams to make informed strategic decisions, predict trends, enhance customer engagements and drive overall strategy.
