Top Data and Technology Pieces of 2024
This bucket of Pharma Commerce coverage is highly powered by digital solutions.
Being that data and technology is a broad term, it encompasses a variety of different components, such as artificial intelligence, real-world data, and other types of digital solutions.
Below are the top 3 pieces of content that we produced this year.
3. Enhancing Patient Access and Support Through Technology: A Comprehensive Assessment
Specialty pharmacies and other patient service providers that pioneered the specialty pharmaceutical product market initially focused on extraordinary service and patient support, curating capabilities for specialty drug therapies. This included supporting the unique requirements of specialty drug therapies and the needs of their patients—prescription delivery has provided express services, such as for cold chain, and patients were called monthly to start the refill process.
2. Navigating Digital Transformation Fatigue: The Strategy for Success in Regulated Industries
Beneath the surface of the digital transformation revolution lies a growing concern: digital transformation fatigue. This phenomenon, particularly in highly regulated industries, threatens to undermine the very initiatives designed to propel businesses forward. As companies grapple with a constantly expanding array of digital tools, stringent regulatory requirements, and a constant pressure to innovate, they find themselves at a critical juncture. How can they overcome the complexities of digital transformation while avoiding the pitfalls of employee burnout and resistance to change?
1. Digital Solution Trends Heading into 2025
In the final part of her interview with Pharma Commerce Editor Nicholas Saraceno, Meghan Mullooly, Archbow Consulting’s Vice President, shares implementation success stories, and provides an outlook on future of the space.
