Aims to offer behavioral insights and diverse patient perspectives spanning the product development lifecycle
Syneos Health, a biopharma clinical and commercial solutions organization, has launched its Patient Voice Consortium. The consortium is a cross-functional hub designed to share expertise, resources and relationships to enable integration of patient perspectives across the product lifecycle. Vehicles to accomplish this will include therapeutic, patient-reported outcomes and registries, patient support, storytelling, behavioral science, compliance and health policy capabilities.
According to Syneos, the recognition of the “patient voice” as a vital component of product development is increasing, based on recent advocacy and regulatory efforts, such as FDA’s Patient-Focused Drug Development initiative. These efforts, which are alluded to in the first episode of The Pharmaceutical Commerce Podcast, aim to define the best practices for gaining patient insight to pressure test, problem solve and co-create clinical trial design, communications, stakeholder education, access initiatives and launch strategies.
“Our consortium brings together, in a more formalized structure, what has been a long-standing, existing patient knowledge base at Syneos Health. We’re securing insights—in inclusive ways across the product development lifecycle,” says Nick Kenny, Syneos chief scientific officer. “In a world where patient perspectives should be at the forefront of innovation, the consortium addresses longstanding operational barriers and paves new and more informed ways forward. At the heart of the Patient Voice Consortium is our diversity, equity and inclusion [DE&I] focus, as we strive to eliminate disparities in healthcare. Our goal is to speak fluent 'Lab to Life’ to improve patient outcomes.”
LogiPharma Unpacked: Highlights, Key Insights, and the Road to 2025
October 16th 2024In this special post-show episode, we sit down with Ryan Portela, Head of Production for LogiPharma, to reflect on the highlights and key takeaways from this year’s event. From attendee feedback to the most impactful sessions, Ryan shares insider insights and discusses how the momentum from 2024 will continue to shape the future of pharma supply chains. Plus, get a sneak peek into the exciting plans for LogiPharma's 20th Anniversary in 2025.
Reimagining Closed-Loop Marketing Strategies for Pharma Companies
November 21st 2024The pharmaceutical industry is evolving, and so are the strategies needed to connect with healthcare professionals. Closed-loop marketing (CLM) has become essential in delivering personalized, data-driven engagement that resonates with physicians and improves key outcomes, such as enhancing patient care, increasing
Maximize Pharma’s Potential with AI-Ready Data for Commercial Excellence
November 21st 2024As the pharmaceutical industry embraces the power of AI, having data that’s large, diverse, and well-structured is critical for driving innovation and improving outcomes. Ensuring your data is AI-ready and can be used with more advanced solutions enables your teams to make informed strategic decisions, predict trends, enhance customer engagements and drive overall strategy.