Details will come out later on what the new initiative entails
Those with a healthcare/pharma interest listening to the State of the Union address this week couldn’t help but notice the reference to a proposed Precision Medicine Initiative. “I want the country that eliminated polio and mapped the human genome to lead a new era of medicine — one that delivers the right treatment at the right time,” stated the President. “I’m launching a new Precision Medicine Initiative to bring us closer to curing diseases like cancer and diabetes — and to give all of us access to the personalized information we need to keep ourselves and our families healthier.”
It’s likely that the initiative will, if nothing else, guide some of the debate about healthcare research funding when the President’s budget arrives at Congress next month; generally speaking, Republicans have been supportive of expanded healthcare research even while they have lopped whole chunks of federal funding in previous budget debates. But the mention of precision medicine raises a number of questions—why now? And, what happened to “personalized” medicine, the previous research theme?
There has been a sporadic debate in healthcare research circles over the “precision” versus “personalized” themes; a National Research Council report from 2011 noted that in distinction to personalized, precision medicine “does not literally mean the creation of drugs or medical devices that are unique to a patient, but rather the ability to classify individuals into subpopulations that differ in their susceptibility to a particular disease, in the biology and/or prognosis of those diseases they may develop, or in their response to a specific treatment.” Precision medicine, following this logic, fits well in describing molecular diagnostic tests that determine suitability for one type of oncology drug over another, based on a genetic profile. But it seems to fly in direct contrast to the growing number of therapies being developed based on cellular immunology—using (typically) a patient’s own T cells to combat a tumor or other cancer cells. That’s personalization pure and simple.
There’s a general feeling, in some healthcare research circles, that “personalized” medicine has not followed through on its initial promise—and there’s no better way to rally interest around a new research theme than to give it a new name. Another theme, broadly detailed in the NAS report, is to arrive at a “new taxonomy” of disease based on the common genetic variations that occur among widely different diseases. At the end of the day, whatever the preferred terminology will be, the concept of using a patient’s genetic profile to determine appropriate therapy seems incontrovertible.
LogiPharma Unpacked: Highlights, Key Insights, and the Road to 2025
October 16th 2024In this special post-show episode, we sit down with Ryan Portela, Head of Production for LogiPharma, to reflect on the highlights and key takeaways from this year’s event. From attendee feedback to the most impactful sessions, Ryan shares insider insights and discusses how the momentum from 2024 will continue to shape the future of pharma supply chains. Plus, get a sneak peek into the exciting plans for LogiPharma's 20th Anniversary in 2025.
Reimagining Closed-Loop Marketing Strategies for Pharma Companies
November 21st 2024The pharmaceutical industry is evolving, and so are the strategies needed to connect with healthcare professionals. Closed-loop marketing (CLM) has become essential in delivering personalized, data-driven engagement that resonates with physicians and improves key outcomes, such as enhancing patient care, increasing
Maximize Pharma’s Potential with AI-Ready Data for Commercial Excellence
November 21st 2024As the pharmaceutical industry embraces the power of AI, having data that’s large, diverse, and well-structured is critical for driving innovation and improving outcomes. Ensuring your data is AI-ready and can be used with more advanced solutions enables your teams to make informed strategic decisions, predict trends, enhance customer engagements and drive overall strategy.