The latest news for pharma industry insiders.
Study finds a potential risk of adverse events associated with long-term use of oral corticosteroids in patients with exacerbations of atopic dermatitis.
Stay Aware of Common High-Alert Medications
Pharmacists can prevent medication errors through knowledge, communication, and education.
The Data That Powers A.I. Is Disappearing Fast
New research from the Data Provenance Initiative has found a dramatic drop in content made available to the collections used to build artificial intelligence.
Where to Invest in Health Trends
Five experts point to investment opportunities related to advancements being made in physical and mental health.
Suzanne Shelley (she/her) on LinkedIn
I'm proud to share my latest bylined article (a bit late), which appears in the June 2024 issue of Pharmaceutical Commerce Magazine...
Entitled "Combining RWE and AI to Bend the Adherence Curve," my article explores how marrying increasingly diversified sources or real-world evidence with rapidly expanding AI options (including natural language processing, machine learning techniques, generative AI and others), creates new opportunities for pharma/life sciences stakeholders to tailor their support programs and interventions — to help both patients and prescribers to overcome access, affordability and adherence challenges that hinder clinical and financial outcomes for all.
As always, I'm grateful for the thoughtful input from my sources atFortrea, EVERSANA, IQVIA, Syneos Health, AssistRx and AllazoHealth.
Check it out if you're so inclined:
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LogiPharma Unpacked: Highlights, Key Insights, and the Road to 2025
October 16th 2024In this special post-show episode, we sit down with Ryan Portela, Head of Production for LogiPharma, to reflect on the highlights and key takeaways from this year’s event. From attendee feedback to the most impactful sessions, Ryan shares insider insights and discusses how the momentum from 2024 will continue to shape the future of pharma supply chains. Plus, get a sneak peek into the exciting plans for LogiPharma's 20th Anniversary in 2025.
Reimagining Closed-Loop Marketing Strategies for Pharma Companies
November 21st 2024The pharmaceutical industry is evolving, and so are the strategies needed to connect with healthcare professionals. Closed-loop marketing (CLM) has become essential in delivering personalized, data-driven engagement that resonates with physicians and improves key outcomes, such as enhancing patient care, increasing
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November 21st 2024As the pharmaceutical industry embraces the power of AI, having data that’s large, diverse, and well-structured is critical for driving innovation and improving outcomes. Ensuring your data is AI-ready and can be used with more advanced solutions enables your teams to make informed strategic decisions, predict trends, enhance customer engagements and drive overall strategy.