Pharma Pulse 7/19/24: GE HealthCare Agrees to Acquire Clinical AI Business, Essential Approaches for Effective Brand Narratives & more

4 Essential Approaches for Effective Brand Narratives

By embracing technology and integrating it seamlessly into your brand narrative, you can create a more engaging, personalized, and effective experience for HCPs.

Notable Comorbidities and Unmet Needs in Pediatric Asthma

The authors emphasize that clinical research should focus on real-world difficulties, and pediatric asthma control should be seen as a health care priority.

Smaller Drugmakers Step Up Hunt for Acquisitions

Midsize companies vie with larger players to purchase biotech companies.

GE HealthCare announces agreement to acquire clinical artificial intelligence business from Intelligent Ultrasound

GE HealthCare announced it has entered into an agreement to acquire Intelligent Ultrasound Group PLC’s (Intelligent Ultrasound) clinical artificial intelligence (AI) software business for total consideration of approximately $51 million. Intelligent Ultrasound is a leader in integrated AI-driven image analysis tools designed to make ultrasound smarter and more efficient. GE HealthCare plans to incorporate these solutions across the ultrasound portfolio, strengthening its capabilities with technology that helps improve workflows and enhance ease-of-use for the benefit of clinicians and patients.

OptimizeRx on LinkedIn

Get your roadmap to navigating privacy compliance complexities - while still connecting consumers to relevant healthcare information.

OptimizeRx Solutions Engineer, Lauren McQuiston, discusses the new laws aimed at safeguarding personal information in Pharmaceutical Commerce Magazine, exploring how they reshape interactions between pharma, consumers, and HCPs.

Read the article: https://bit.ly/4f7fkFI

Have news you want us to share in Pharma Pulse? Reach out to Social Media Editor Miranda Schmalfuhs