Pharma Pulse 4/26/24: Amazon Introduces Custom AI Capabilities, Crafting Culturally Sensitive Messages to Reach Diverse Audience & more
The latest news for pharma industry insiders.
Crafting Culturally Sensitive Messages to Reach Diverse Audiences and Improve Patient Outcomes
In this Pharmaceutical Executive video interview, Amanda Powers-Han, Chief Marketing Officer, Greater Than One, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but address their specific healthcare needs.
Study Highlights Reduced Disease Severity When Vaccinated Against RSV
New study findings published in JAMA Network, showed that 16-months following respiratory syncytial virus (RSV) vaccine recommendations, RSV disease severity was comparable to COVID-19 and influenza disease among unvaccinated individuals, but higher than COVID-19 and influenza disease among vaccinated individuals.
Amazon Introduces Custom AI Capabilities in Race Against Cloud Rivals
The company’s cloud-computing unit hasn’t made as big a splash as its rivals in AI, betting instead that businesses want to use a variety of AI models
Ontada Names Jade Cusick Chief Commercial Officer
Ontada®, a McKesson business dedicated to leveraging oncology real-world data and evidence, clinical education, and provider technology, announced the appointment of Jade Cusick as its new Chief Commercial Officer and member of the Ontada leadership team. In this role, Cusick will focus on spearheading client partnerships, commercialization, and growth initiatives, along with marketing activities across key customer segments and stakeholders.
It was great to have you and the Pharmaceutical Commerce Magazine team at LogiPharma 2024 Nicholas! We hope you enjoyed your time in Lyon 👏
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LogiPharma Unpacked: Highlights, Key Insights, and the Road to 2025
October 16th 2024In this special post-show episode, we sit down with Ryan Portela, Head of Production for LogiPharma, to reflect on the highlights and key takeaways from this year’s event. From attendee feedback to the most impactful sessions, Ryan shares insider insights and discusses how the momentum from 2024 will continue to shape the future of pharma supply chains. Plus, get a sneak peek into the exciting plans for LogiPharma's 20th Anniversary in 2025.
Reimagining Closed-Loop Marketing Strategies for Pharma Companies
November 21st 2024The pharmaceutical industry is evolving, and so are the strategies needed to connect with healthcare professionals. Closed-loop marketing (CLM) has become essential in delivering personalized, data-driven engagement that resonates with physicians and improves key outcomes, such as enhancing patient care, increasing
Maximize Pharma’s Potential with AI-Ready Data for Commercial Excellence
November 21st 2024As the pharmaceutical industry embraces the power of AI, having data that’s large, diverse, and well-structured is critical for driving innovation and improving outcomes. Ensuring your data is AI-ready and can be used with more advanced solutions enables your teams to make informed strategic decisions, predict trends, enhance customer engagements and drive overall strategy.
