Pharma Pulse 11/1/24: Targeting Patients Without Cookies, Personalized Diabetes Care Approaches & more

Effectively Targeting Patients Without Cookies

Ted Sweetser, VP, Ad Partnerships and Strategy, PurpleLab explored how healthcare advertisers have been able to effectively target patients without relying heavily on traditional tracking methods.

Personalized Diabetes Care Approach Targets Tight Glucose Control from Diagnosis

David Maahs, M.D., M.A., Ph.D., from Stanford University, recently co-authored a paper that examined equitable digital health programs for adolescent patients recently diagnosed with type 1 diabetes using 4T method which focused on the importance of teamwork, targets, technology and tight control.

Science Is Finding Ways to Regenerate Your Heart

Tissue-engineering techniques are in the works to regrow heart muscle after a heart attack and repair lungs and other organs.

Walgreens Offers No-Cost Rapid COVID-19 and Flu Testing to Military Veterans

To help improve access to fast, reliable testing for veterans, Walgreens is now offering no-cost testing through a partnership with the Centers for Disease Control and Prevention (CDC).* Eligible veterans will be able to receive an easy combination test for COVID-19 and influenza at Walgreens locations across the country throughout this year’s respiratory season, with results in 30 minutes or less.**

No-cost COVID-19 and flu testing will also continue to be available at Walgreens for uninsured patients via the CDC program.

Jeffrey Bernstein on LinkedIn

Happy Halloween! Please check out my recent interview with Pharmaceutical Commerce Magazine. In this 1st of 3 segments, I discuss several common mistakes often made by healthcare firms when introducing new applications and software to the marketplace.

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