Pharma Pulse 10/21/24: Measuring the ROI of Marketing Efforts, How Technology Benefits Specialty Pharmacy & more

Measuring the ROI of Marketing Efforts

In this part of her video interview, Amanda Powers-Han, Chief Marketing Officer, Greater Than One and Pharmaceutical Executive Advisory Board Member discusses how CMOs effectively measure the return on investment (ROI) of their marketing efforts in the pharmaceutical industry, particularly in light of the long-term nature of drug development and approval processes.

How Technology Benefits Specialty Pharmacy | AMCP 2024

Kristen Whelchel, Pharm.D., CSP, Research and Patient Care Improvement Pharmacist with Vanderbilt Specialty Pharmacy's Department of Health Outcomes and Research, explains how technology identifies at-risk patients, coordinates medication refills and more.

What’s at Stake in a Strained Microsoft-OpenAI Partnership

The alliance between the technology giant and the company behind OpenAI has been hugely consequential — but a disruption could shake up the A.I. race.

Improving Vaccine Performance Using PharmaJet Needle-Free Precision Delivery Technologies: World Vaccine Congress Europe Presentation

PharmaJet announced that they will share their latest research results at the World Vaccine Congress – Europe on October 29, 2024 at 1:40 pm GMT. The presentation, entitled Improving Performance of Vaccines with Needle-free Technology will be presented by Nathalie Landry, Chief Scientific Officer, PharmaJet.

UBC on LinkedIn

Tune in to the latest podcast from UBC and Pharmaceutical Commerce Magazine to hear about the power of purpose-built clinical adherence programs!

#PatientsFirst #PatientAccess #Pharma

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