Pharma Pulse 10/18/24: Navigating Social Media Regulatory and Ethical Standards, Unmasking Health Care Fraud & more
The latest news for pharma industry insiders.
Navigating Social Media Regulatory and Ethical Standards
In this part of her video interview, Amanda Powers-Han, Chief Marketing Officer, Greater Than One and Pharmaceutical Executive Advisory Board Member explains how pharmaceutical companies can effectively navigate the evolving regulatory landscape and ensure that their marketing activities comply with ethical standards and industry best practices.
Unmasking Health Care Fraud: RICO Is Increasingly Being Used in the Pharmaceutical Industry
Health care fraud is a multi-billion-dollar issue that continues to strain both insurers and health care providers, driving up costs for patients. In July 2024, Allstate Insurance filed a lawsuit under the Racketeer Influenced and Corrupt Organizations (RICO) Act against Marc Kassman and SMK Pharmacy in Rockaway Beach, Queens. The lawsuit alleges that Kassman orchestrated a $4 million fraud scheme by exploiting New York’s no-fault insurance system.1 This case is not an isolated incident; it’s part of a broader trend of health care-related fraud cases prosecuted under RICO, as insurers aim to crack down on fraudulent practices that are undermining the industry.
Doctors, A.I. and Empathy for Patients
Dr. Reisman notes that ChatGPT’s answers to patient questions have been rated as more empathetic than those written by actual doctors. This should not be a call for doctors to surrender our human role to A.I. To the contrary, we need to continue to improve our communication skills.
Wisp is now serving more than 1.2 million patients, today announced a significant expansion of its services with the introduction of its weight care vertical. Wisp will provide women with personalized, online healthcare consultations, offering four products, including GLP-1s, to help women struggling with hormonal imbalances due to conditions like perimenopause and menopause, Polycystic Ovary Syndrome (PCOS), and endometriosis. With this launch, the company debuts its first-ever exclusive over-the-counter weight care capsules, designed to promote women's metabolic health.
Pharmaceutical supply chains face unique challenges that require careful attention to ensure medicines reach patients safely. In the recentarticle, "Three Key Pharmaceutical Logistics Challenges to Monitor," Kenco's VP of Life Sciences,Tim McClatchy, outlines three key areas to watch:
- Short-term: Enforcement of the Drug Supply Chain Security Act
- Medium-term: Using data to minimize supply chain disruptions
- Long-term: Logistical complexities of personalized medicine
Read more to see how the industry is adapting! https://lnkd.in/eJTQXdX5
#lifesciences #pharmaceuticals #pharma #PharmaceuticalCommerce #supplychain
Have news you want us to share in Pharma Pulse? Reach out to Social Media Editor Miranda Schmalfuhs
