HDA campaign spotlights role of distributors in Covid response

The Healthcare Distribution Alliance (HDA) has launched a campaign called “Health Delivered” to spotlight the healthcare distribution industry’s role and logistics knowledge during the Covid-19 response. The first component of the campaign is a television ad showing HDA member company personnel busily working to ensure American hospitals, pharmacies, providers and patients have the medicines and supplies they need during the pandemic.

HDA’s ad will run on cable and digital in the Washington, D.C. market and select states, and is part of the organization’s efforts to demonstrate the role distributors play as part of the US healthcare ecosystem. An estimated 93% of pharmaceuticals and healthcare products move through HDA healthcare distributor members, the group reports.

Distributors are aiding the Covid-19 response by tapping into their relationships at both ends of the healthcare supply chain, and coordinating closely with federal, state and local governments, along with other public healthcare stakeholders, on delivery and distribution of vaccines, medical supplies and novel treatments.