Cegedim deepens multichannel CRM capabilities with an e-detailer acquisition
Purchase of Paris-based Kadrige reinforces SaaS-based multichannel marketing
Cegedim Relationship Management (Paris; US HQ in Bedminster, NJ) has acquired Kadrige, a provider of e-detailing and collaborative tools for life sciences sales operations. The company says that Kadrige will be “seamlessly” integrated into Cegedim’s Mobile Intelligence customer-relationship management (CRM) solution. No purchase price was disclosed.
Cegedim’s press release announcing the acquisition emphasizes the expansion of multichannel capabilities that Kadrige will add. Kadrige provides e-detailing (remote sales calls), training and collaborative interactions between customers and reps, medical science liaisons, clinical educators and others. A year ago, it announced Keo Mobile, which brought those capabilities to smartphone and interactive-tablet platforms. For its part, Cegedim links its Mobile Intelligence solution to OneKey, a global master-data management resource, built-in capabilities for managing multimedia presentations, and a Contact Center function to capture telephone-based communications in the CRM system.
Kadrige is based in Paris; its products are widely used in Europe and elsewhere. In 2011, it announced the opening of a US office, and later a business partnership with Quintiles, which provides contract sales and support services; that partnership will continue, says Cegedim.
LogiPharma Unpacked: Highlights, Key Insights, and the Road to 2025
October 16th 2024In this special post-show episode, we sit down with Ryan Portela, Head of Production for LogiPharma, to reflect on the highlights and key takeaways from this year’s event. From attendee feedback to the most impactful sessions, Ryan shares insider insights and discusses how the momentum from 2024 will continue to shape the future of pharma supply chains. Plus, get a sneak peek into the exciting plans for LogiPharma's 20th Anniversary in 2025.
Reimagining Closed-Loop Marketing Strategies for Pharma Companies
November 21st 2024The pharmaceutical industry is evolving, and so are the strategies needed to connect with healthcare professionals. Closed-loop marketing (CLM) has become essential in delivering personalized, data-driven engagement that resonates with physicians and improves key outcomes, such as enhancing patient care, increasing
Maximize Pharma’s Potential with AI-Ready Data for Commercial Excellence
November 21st 2024As the pharmaceutical industry embraces the power of AI, having data that’s large, diverse, and well-structured is critical for driving innovation and improving outcomes. Ensuring your data is AI-ready and can be used with more advanced solutions enables your teams to make informed strategic decisions, predict trends, enhance customer engagements and drive overall strategy.
