AI is Here – Considerations for How Your Brand’s Patient Support Services Will Be Impacted (December 2023)
AI is here – are you ready? In today’s podcast we talk with Ron Lacy, Vice President of Product and Innovation from UBC about how AI is changing the services in the patient services market. We will discuss with Ron how the use of cognitive services including large language models are changing how patient support services interact with their stakeholders including patients, payers, and even prescribers while still providing exceptional support for benefit verifications, reducing time to complete prior authorizations, and educating patients.
Reimagining Closed-Loop Marketing Strategies for Pharma Companies
November 21st 2024The pharmaceutical industry is evolving, and so are the strategies needed to connect with healthcare professionals. Closed-loop marketing (CLM) has become essential in delivering personalized, data-driven engagement that resonates with physicians and improves key outcomes, such as enhancing patient care, increasing
Maximize Pharma’s Potential with AI-Ready Data for Commercial Excellence
November 21st 2024As the pharmaceutical industry embraces the power of AI, having data that’s large, diverse, and well-structured is critical for driving innovation and improving outcomes. Ensuring your data is AI-ready and can be used with more advanced solutions enables your teams to make informed strategic decisions, predict trends, enhance customer engagements and drive overall strategy.
Why Leading Pharma Companies are Adopting CRMs with AI Capabilities
November 21st 2024In today’s competitive pharma landscape, success goes beyond meeting quotas. Forward-thinking companies need to adopt AI-powered tools to make informed smarter decisions, strengthen relationships with HCPs, increase sales performance, and optimize the sales reps time in the field
