Two cheers for PCORI

In the mid-2000s, when Pharmaceutical Commerce was founded, the editors and writers spent a lot of time talking about how state-of-the-art computing and data analysis would revolutionize medicine. The thought was that as more patient data was collected and analyzed […]

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The modern way to manage commercial data

More so than in the recent past, today’s sales and marketing management must balance the desire for better access to healthcare providers (HCPs) and their patients, with the regulatory challenges that dictate what data and processes are compliant. So says […]

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