Eversana adds more field sales support

One of the things Facebook has been famous for is its ethos to “move fast and break things;” at Eversana, that theme could be modified to “move fast and build things.” In rapid succession since its founding less than two […]

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Here come drug prices in TV ads

According to a report in FiercePharmaMarketing, J&J’s Janssen unit might be the first US pharma company to include price information in its TV advertising for Xarelto, a widely used blood thinner. The ads, which include a $448 list price for […]

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