More tools for evaluating DTC advertising

A direct-to-consumer targeting and media guidance service called Smart has been announced by marketing consultancy Copernicus in Waltham, MA. Separately, promotions response solutions intended to optimize marketing budgets have been unveiled by healthcare analytics provider SDI (Plymouth Meeting, PA). The […]

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Drug Wholesalers and the Generic Price War

While the drug wholesaling industry appears reasonably healthy right now, the ongoing generic drug price war among retail pharmacies will create the risk of reduced wholesaler profitability. Understanding this dynamic is crucial for predicting the future of wholesaler relationships with […]

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