Pharmaceutical Commerce - December 2023 Issue (PDF)
Click the title above for a link to open the Pharmaceutical Commerce December 2023 issue in an interactive PDF format.
Patients are the Priority
December's installment reinforces the publication's commitment to covering the latest updates on patient support.
Brand Evolution and Engagement
Introducing a new style and feel to Pharma Commerce.
A Supply Chain Overhaul
Back in Boston, Pharma Commerce tackles all things logistics at LogiPharma USA.
Continued Affordability Challenges in the Offing
Will result from Medicare reforms, despite increased drug uptake.
Who Moved My Prescription?
While new forms of pharmacy continue to surface beyond brick-and-mortar retail, a look at what is driving this shift in perspective—and "pharmacies of the future"—is warranted.
Transforming the Patient Hub into a Hub of Patient Centricity
Methods that pharma companies can use to make the hub more personalized and experiential.
Navigating the Biosimilars Marketplace
How to provide effective brand engagement in this rocky yet emerging landscape.
An Outlook on Data-Powered Patient Support
Matt Wolf, president of biopharma services, Cencora, discusses the importance of partnership in helping to combat prescription drug abandonment and non-adherence.
Prescribing Resilience: Third-Party Risks and Pharma
What stands between pharma and other industries when it comes to remaining vigilant?
The Business Case for RWE
How drugmakers can better harness real-world evidence to drive their clinical and commercial objectives, while also providing greater clarity for healthcare providers and improved access to therapy for the patients they serve.