Connecting with physicians—and patients—at the point of care
Integrating pharma communications with electronic health-record systems brings value to patients and providers
Real-World Evidence (RWE): Advancing Both Clinical and Commercial Objectives
The widening scope of RWE data available from patients is changing both clinical and post-approval practices for drug development
Precision medicine and the importance of data
Patient-support Hub services are a vital repository of the patient journey
A Conversation with Matt Wallach, Veeva Systems
Merging data for managing pharma commercialization
Multi-faceted software platforms seek to unify salesforce automation with commercial and compliance activity
