“Patient centricity” has been a popular concept in the healthcare industry for years, but due to changing dynamics, today the patient is truly becoming the center of care. According to a 2016 study, “consumers now directly control $330 billion annually […]
Read MorePharmaceutical Commerce readers with long memories might recall a cover-story interview with Nitin Sahney, then COO of Omnicare and the Omnicare Specialty Care Group, in 2013. Omnicare was acquired by CVS Health in 2015, and Mr. Sahney chose not to […]
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IQVIA has published is annual data on global drug spending trends this year as part of a larger report, “2018 and Beyond: Outlook and Turning Points,” highlighting evolving trends in healthcare and drug utilization practices—which we’ll get to in a […]
Read MoreReltio, a Silicon Valley IT firm deeply engaged in Big Data technology, popped up in life sciences applications needing better master data management (MDM). A key objective was the work necessary to meet compliance with the Physicians Sunshine Act, matching […]
Read MoreThere’s a best-of-times, worst-of-times vibe to the orphan drug industry these days, after more than 30 years of mostly upward and heartening progress. On the one hand, the industry has never been busier, with more new approvals (see figure), many […]
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The usual argument from pharmacy benefit managers (PBMs) is that copay coupons drive patients toward higher-cost, branded drugs, resulting in higher healthcare costs for insurers and ultimately patients themselves. The counterargument, from the manufacturers that offer them, is that the […]
Read MorePoor adherence to prescribed medications creates one of today’s most pressing public health issues. When patients fail to take their medications as prescribed — either stopping before the course of treatment is complete, abandoning long-term therapies prescribed for chronic conditions, […]
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It is a truism, now, that prescribers want to have clear details about the outcomes of new therapies they might prescribe; the same is true for payers putting drugs on formularies. But it is also a trend, now, for patients […]
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Making use of one of its divisions, Addison Whitney, whose business includes generating the brand names of many recently commercialized pharma products, the 2017 merger of INC Research and inVentiv will now be known as Syneos Health. “Syneos Health fully […]
Read MoreZS, the Evanston, IL-based sales-effectiveness consultancy, is adding to its pre-launch forecasting services with Nielsen BASES, a combination of “forecasting tools [and] normative databases,” according to ZS. BASES is best know among marketers of consumer packaged goods, and Nielsen retains […]
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