Pity the traditional healthcare ad agency, beset on one side by digital solutions providers like Deloitte or Accenture, and on the other side by commercial services providers adding an agency function. The latter category now has a new entrant, Eversana […]
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Eli Lilly’s Lispro (insulin) authorized-generic program, which began last spring, is under fire from a report by the staffs of Senators Elizabeth Warren (D-MA) and Richard Blumenthal (D-CT). Reading the report, though, is a version of asking ‘How high is […]
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Good news for pharma reps! Meanwhile, outcomes researchers have their work cut out for convincing oncologists of the value of real-world evidence (RWE). The latest Oncology Insights, an annual publication of Cardinal Health Specialty Solutions, finds that more than two-thirds […]
Read MoreTrialCard, which cut its teeth on managing copay and coupon programs for pharma marketers, then built out a full-fledged patient support program, now seems to be rounding the bases with its latest acquisition: Policy Reporter, a Bellingham, WA-based information service […]
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In line with a general call for more “patient centricity,” pharma companies have been stepping up their patient support services, often managed through outsourced hub providers. This is generally a good thing, both for patients and for brand owners themselves; […]
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“Real world evidence” and “Real World Data” (RWE and RWD) have been bouncing around for several years as concepts to accelerate both the development of new drugs, and the acceptance of them by payers for coverage. However, there is considerable […]
Read MoreMore than half (56%) of respondents of an international survey are unaware that Type 2 diabetes is avoidable, and 41% do not know what steps to take to prevent or delay the condition. That’s the top-line result of an online […]
Read MoreAlmost any company with a specialty pharmaceutical to market includes an internal or outsourced patient-support service, and almost any such service needs an IT platform to track interactions and interventions along the patient journey. Human Care Systems, a Boston-based IT […]
Read MoreConsumers have grown accustomed to on-demand services, whether it’s Amazon recommending your next favorite television series to binge-watch or Uber arriving at your doorstep the moment you need to depart for the evening. With health tech startups offering virtual doctor […]
Read MoreOffering to “empower more use cases” in healthcare delivery and clinical research, according to Chris Zant, chief digital officer for ConvergeHealth, Deloitte is introducing the MyPath platform in two versions, MyPath for Health and MyPath for Connected Care. ConvergeHealth was […]
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