Social media’s other challenges

Fig. 1. Pfizer’s decision tree for handling online comments. Credit: Pfizer The regulatory challenges associated with using social media by the makers of prescription products have received ample discussion. In 2009, FDA held two days of hearings on using the […]

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Moving up the marketing maturity curve

Limited physician access through personal promotion, together with more empowered and informed audiences, continues to pressure the industry to engage customers more effectively. The advent of IDNs (Integrated Delivery Networks) and ACOs (Accountable Care Organizations) is also making commercial teams […]

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Moving up the marketing maturity curve – Copied Test

Limited physician access through personal promotion, together with more empowered and informed audiences, continues to pressure the industry to engage customers more effectively. The advent of IDNs (Integrated Delivery Networks) and ACOs (Accountable Care Organizations) is also making commercial teams […]

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