Forecasting for the Pharmaceutical Industry

Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them is premised on the four challenges of the subject: accuracy, bias, over-generalization and over-detail. Predicting the future is quite difficult and forecasting accuracy […]

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Understanding the companion-diagnostics environment

The first companion diagnostics were launched in the 1980s in the face of significant skepticism from drug developers as to whether segmenting a drug’s market through a diagnostic was advisable. The commercial success of Herceptin (trastuzumab) and Gleevec (imatinib), which […]

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HPCLC Spring Meeting recap

On March 24-26, more than 100 supply chain and logistics professionals convened in Philadelphia for the semiannual Health and Personal Care Logistic Conference (HPCLC). Since the 1920s, HPCLC has been addressing relevant and current topics facing logistics professionals in the […]

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Pharmaceutical Commerce at 10

I get impatient with my writers who sometimes start articles with events that occurred in 1995 or 1985 or even 1875—I love histories, but Pharmaceutical Commerce is not a place to go to for the history of most anything. Nevertheless, […]

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