HDMA 2010-2011 Factbook Updates Distributor IT Efforts

The annual Factbook from the Center for Healthcare Supply Chain Research of the Healthcare Distribution Management Assn. (Arlington, VA) provides a wealth of data on distribution operations, finances and business practices. Insights into manufacturer distribution-center operations are also presented, although […]

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What’s the Buzz About Multichannel Marketing?

Just as the Internet—with instant content publishing, blogging, online conferencing and now social media—is rocketing through entertainment, news and business communications, so it is through pharma marketing. New hardware platforms, notably smartphones and tablet readers, are accelerating the transformation of […]

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