Canada Strives for Commercial-free Drug Messaging

 In what may be Canada’s largest experiment yet on academic detailing—the practice of healthcare professionals unaffiliated with drug companies updating doctors on available treatments—the Ontario Ministry of Health has issued a request for proposals to provide a province-wide pilot program. […]

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The Rising Tide of Personalized Medicine

Few technologies could be more germane to the anticipated transformation of pharmaceutical business models than personalized medicine: The nimble development of treatments based on molecular analysis of a patient all but turns on its head the cumbersome traditional model of […]

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