More tools for evaluating DTC advertising

A direct-to-consumer targeting and media guidance service called Smart has been announced by marketing consultancy Copernicus in Waltham, MA. Separately, promotions response solutions intended to optimize marketing budgets have been unveiled by healthcare analytics provider SDI (Plymouth Meeting, PA). The […]

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Pfizer pushes generics worldwide

Big Pharma continues to look toward generics and emerging markets to fuel growth. Pfizer Inc. (New York) has entered into licensing agreements with two Indian pharmaceutical companies, simultaneously expanding its generic portfolio and strengthening its position in emerging markets, according […]

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Performance-based pharma pricing comes to US payers

An agreement that bases Merck’s diabetes drug pricing on how well patients’ blood-sugar control (A1C levels) improves has been signed with Cigna (Bloomfield, CT). In an interesting twist, though, this pay-for-performance agreement gives Cigna bigger discounts for better patient health—in […]

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