HCPC to hold membership-drive webinar

Unit-dose packaging (aka “compliance” packaging) remains—as it has been for many years—the preferred packaging system in Europe and other parts of the world, but an also-ran in the United States. The reasons for this are manyfold: Compliance packaging tends to […]

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More tools for evaluating DTC advertising

A direct-to-consumer targeting and media guidance service called Smart has been announced by marketing consultancy Copernicus in Waltham, MA. Separately, promotions response solutions intended to optimize marketing budgets have been unveiled by healthcare analytics provider SDI (Plymouth Meeting, PA). The […]

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