Predicting pharma’s data-driven future

Facebook and LinkedIn are examples of easy-to-use applications that support the exchange of information and interaction using all types of data. They are personalized and engaging, offering relevant insight and recommended actions to make the experience valuable, while encouraging the […]

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Product launch–the 21st-century way

The classic view of new product launches in the pharma/biotech industries has been similar to a Broadway theater opening: all the performance details have been worked out, a splashy promotional effort has been made, and, on opening night, the critics […]

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A Big Data approach to patient engagement and adherence

Telerx’s Adaptive Command Center centralizes the services that can be offered to patients. Credit: Telerx Health data from digital channels is exploding. Whether companies gain insights through analytics from pharmaceutical research, social media, wearable technologies, health records or other sources, […]

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