Noting that India’s export of generic pharmaceuticals has more than doubled from 2008, to $16.5 billion in 2014, and that the country itself represents a $26.4-billion market, Systech International is deepening its commitment to that market, even as it builds […]
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Partaking from the latest in cloud-based data science and analytics, Zephyr Health (San Francisco) is expanding its Illuminate “insights as a service” platform to include two new capabilities: analyzing and predicting prescriber referral behavior, and automating more of the conventional […]
Read MoreTraditionally, the industry standard for using medical claims to target physicians is to look at the data on a quarterly or annual basis. In many instances this will suffice. Today, however, the climate is fierce for life sciences companies, with […]
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There’s good news and bad news in a study commissioned by ZS Associates, the sales and marketing consulting firm that works closely with leading pharma companies. When it comes to deploying the latest technologies in data analytics, including cloud-based Big […]
Read MoreIt’s common knowledge that most life sciences organizations today are getting better at managing their internal files of customer master data—the names, locations and affiliations of prescribers and other influences on therapy choices. The data is more accessible than ever, […]
Read MoreHaving just completed a meeting in Princeton, NJ, and with another one scheduled in Germany next month, the Open Serialization Communication Standard (Open-SCS) Group is cranking up to deliver a usable standard for life sciences companies implementing serialization technologies for […]
Read MoreIn a world where health systems are increasingly focused on value-based pricing and personalized treatments, the heightened emphasis on scientific exchange between the pharmaceutical, biotech, medical device and diagnostic industry and its customers has never been greater. The perception that […]
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Choose your buzzword: Big Data, MDM, SaaS or PaaS; the upshot of the just-announced partnership should be that life sciences companies will have an easier time blending their commercial data resources to provide better sales support and better market analytics. […]
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Continuing on its path of all-cloud software for all things IT in life sciences, Veeva Systems is now addressing the quality management function. The company’s first step, years ago, was the creation of the Vault platform, a cloud-based system to […]
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The data is out there; the problem is, how to link it effectively so that, for example, an outcomes-based contract, in which the price of a drug depends on how well a patient population responds to it, can be managed. […]
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