An unusual pairing of capabilities has been announced by Havas Health, part of the global communications agency Havas Group, and Vencore, a US-based IT vendor. The joint venture, HVH Patient Precision Analytics, is targeting the problem of identifying undiagnosed rare-disease […]
Read MoreTwo Philadelphia-area firms, IntegriChain and ProMetrics, are combining their capabilities in channel data management and de-identified patient data from (mostly) specialty pharmacies to provide what they are calling “guided analytics” that runs from the specialty pharma manufacturer to the patient. […]
Read MoreMuch of the furious strategizing and implementation of the traceability requirements of the US Drug Supply Chain Security Act (DSCSA) has been oriented around the needs of manufacturers and wholesalers, who are currently required to share data on shipments. Retail […]
Read MoreAn unusual pairing of capabilities has been announced by Havas Health, part of the global communications agency Havas Group, and Vencore, a US-based IT vendor. The joint venture, HVH Patient Precision Analytics, is targeting the problem of identifying undiagnosed rare-disease […]
Read MoreTracelink continues to beat a drum about its success in winning business from pharma companies and contract manufacturers who need to meet a variety of product traceability mandates around the world. A press release puts the current client base at […]
Read MoreAs part of the Veeva Commercial Cloud suite, CRM Events Management, introduced around a year ago, fills a key multichannel marketing need: providing an enterprise-wide IT solution, and integrating data generated during the events-planning process with other marketing and sales […]
Read MoreNoting that India’s export of generic pharmaceuticals has more than doubled from 2008, to $16.5 billion in 2014, and that the country itself represents a $26.4-billion market, Systech International is deepening its commitment to that market, even as it builds […]
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Partaking from the latest in cloud-based data science and analytics, Zephyr Health (San Francisco) is expanding its Illuminate “insights as a service” platform to include two new capabilities: analyzing and predicting prescriber referral behavior, and automating more of the conventional […]
Read MoreTraditionally, the industry standard for using medical claims to target physicians is to look at the data on a quarterly or annual basis. In many instances this will suffice. Today, however, the climate is fierce for life sciences companies, with […]
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There’s good news and bad news in a study commissioned by ZS Associates, the sales and marketing consulting firm that works closely with leading pharma companies. When it comes to deploying the latest technologies in data analytics, including cloud-based Big […]
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