Attaining ‘commercial agility’ in data management

It’s common knowledge that most life sciences organizations today are getting better at managing their internal files of customer master data—the names, locations and affiliations of prescribers and other influences on therapy choices. The data is more accessible than ever, […]

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Powering up medical affairs

In a world where health systems are increasingly focused on value-based pricing and personalized treatments, the heightened emphasis on scientific exchange between the pharmaceutical, biotech, medical device and diagnostic industry and its customers has never been greater. The perception that […]

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IMS Health and Reltio tighten their collaboration

Choose your buzzword: Big Data, MDM, SaaS or PaaS; the upshot of the just-announced partnership should be that life sciences companies will have an easier time blending their commercial data resources to provide better sales support and better market analytics. […]

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