How cloud services accelerate market analytics

Sunny Longordo has been an analytics leader within a center of excellence at Johnson & Johnson dedicated to that function. Now an independent consultant running her own company, Silver Sun Analytics (Clinton, NJ; SilverSunAnalytics.com), she is an active proselytizer of […]

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Understanding Class of Trade Concepts

Class of Trade (COT) is simple to identify in a general way, but complicated in its use in contracts, marketing programs and—most significantly—how pricing data are reported to the federal government. The simple sense is the various channels by which […]

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Pharma IT is going to the clouds

High-tech digital applications tend to run in flavor-of-the-month fads, and few seemed to have been so relentlessly hyped in the past year as cloud computing. To some, it’s simply a relabeling of what’s been going on for years in computing […]

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