Patient data saves lives

According to Veeva OpenData, the life sciences industry has expanded its capacity to treat patients addicted to pain killers by 91%. However, treatment center coverage remains uneven in the hardest-hit rural communities where emergency services may be limited, treatment options […]

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MDM’s growing role in running healthcare businesses

Any business doing practically anything has a customer list. It remains a very basic, yet very challenging, part of how the pharma industry interacts with its primary customers, the healthcare providers: reliably identifying their location, credentials and affiliations (Fig. 1). […]

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