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Healthy Advice Networks is now PatientPoint
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The power of visualization in patient education
Visual aids, diminished for a time as a marketing and educational tool because of industry restrictions, are making a comeback
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Pharma gets into the 'digital workflow' of physicians
Given the accelerating growth of electronic health record (EHR) adoption, pharma marketers are hoping for a new communication channel to open up at the point of care in the physician's office
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Grappling with the long-term care market
The geriatric-dominated LTC market is growing, but has unique constraints
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A conversation with Mike Alkire, Premier, Inc.
Premier, one of the leading group purchasing organizations (GPOs), is a vital linkage point between nearly 90,000 healthcare sites in the US, and the drug, device and hospital-supply vendors that serve them.
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Building bridges to rare disease patients
Orphan drug development and marketing have important distinct requirements for R&D, regulatory and marketing
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Social media sites are stuck on a plateau among physicians
Latest Manhattan Research market study finds little growth in social media usage; also, the rise of the 'three screen' physician
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Express Scripts' 2011 Drug Trend Report predicts negative trend growth in 2012
Analysis of 'pharmacy related waste' finds $408 billion in potential annual savings
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Biomarkers create opportunities, complicate drug dispensing
The healthcare system is coming to grips with the wave of genomic diagnostics that has followed new biological therapy introductions
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High access to physicians by pharma reps correlates with faster uptake of new medical information
In-depth statistical analysis using ZS Associates and IMS Health prescriber data demonstrates the value of rep-sourced communication
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