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Digital marketing captures a greater 'share of mind' among pharma marketing, says Cutting Edge Information
Pharma companies are beginning to staff up internally-in part out of dissatisfaction with the capabilities of outside marketing agencies they employ . . .
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The shape of the home infusion industry
Home infusion association gathers member data, measuring variations in business practices . . .
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Battle lines draw up between PBMs and manufacturers who use copay coupons
PCMA study estimates additional $32 billion in added healthcare costs through 2021; coupons 'lure consumers to switch from
generics to expensive brands' . . .
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A Roadmap to Optimizing Marketing Operations
Unifying a company's approach to marketing fulfillment activities could provide innovation while delivering cost savings . . .
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With coupons, pharma is saying 'Let's make a deal' to consumers
Pharma marketers become adept at refining coupon and voucher programs, while technology options multiply. Meanwhile payer criticism mounts . . .
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Social Media: An Irresistible Force Colliding With an Unmovable Object
Following FDA's punt of regulations for social media, industry is scratching its collective head over how to utilize these channels . . .
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Get Ready for EHRs as the Essential Communications Platform for Pharma
Electronic health-record systems (EHRs) are bringing needed drug information to the point of care for prescribers . . .
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With a Few Stumbles, REMS Begins to Hit Its Stride
Nearly 200 drugs now carry requirements for a risk management program, as FDA evaluates the initial follow-up reporting from manufacturers . . .
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OTC and Retail Purchases Round out the View of Patient Behavior
Combining prescription and OTC purchasing patterns gives deeper insights into patient behavior . . .
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Cadence Pharma Launches a 50-Year-Old Product: Acetaminophen
First-ever injectable acetaminophen will serve pain sufferers who can't take pills . . .
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