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Animal-health pharmaceuticals are jumping the 'ethical channel'
Loss of sales exclusivity to big-box stores and online pet pharmacies add to veterinarians' business woes
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Industry confronts healthcare's changing oncology practices
Health systems and community oncologists are fighting over a preferred position as care providers, while payers tighten purse strings
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Landmarks to sampling in a digitized healthcare environment
The accelerating adoption of electronic health records, e-prescribing and mobile technologies will change the conventions of sample distribution
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Remedy Media launches wellness site with UC Berkeley
Web design is tailored to tablets, with scrolling screens and 'native content' for advertisers
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Doximity.com, a physician-only website, is drawing 5,000 new members monthly
Site puts an emphasis on effective referrals and collaboration among physicians
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Pharma struggles to manage the complexity of its Patient Assistance Programs
While awaiting the effects of the Affordable Care Act on PAPs, industry and its service providers wrestle with conflicting priorities
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How to prevent 'agg spend' sunburn
Implementation of the Physicians Sunshine Act may require you to begin data gathering by Feb. 25, but questions remain over the law's details, from data to dollars
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Multichannel and closed-loop marketing need to come together to drive value, says Capgemini
New report assesses the progress in adopting both of these marketing techniques
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Walgreens doubles down on 'flagship' neighborhood pharmacies
The 8,000th store opens in Los Angeles; landmarked bank building is a second Chicago flagship store
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Building the social media connection
Peer-to-peer consulting and social gaming may catch physicians' attention
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