Cloud computing enables true multichannel marketing

For the last 10 years, the technology that marketers need to successfully create, execute, measure and enhance multichannel marketing programs has fallen short. Some might even argue that the distractions of rapidly developing technologies around social media and mobile communications […]

Read More

The shape of the home infusion industry

The National Home Infusion Association (nhia.org; Alexandria, VA) represents the hundreds of businesses across the country that provide nursing and pharmacy services to homebound patients requiring pharmaceutical therapy that is typically infused. As such the organization sits at the crossroads […]

Read More

A Roadmap to Optimizing Marketing Operations

Even through the consolidation of companies, acquisitions, regulatory changes, and the re-organization of sales forces, the pharmaceutical marketing supply chain has largely stayed the same—fragmented. The industry has always been very good at driving down costs on manufacturing and the […]

Read More