The shape of the home infusion industry

The National Home Infusion Association (nhia.org; Alexandria, VA) represents the hundreds of businesses across the country that provide nursing and pharmacy services to homebound patients requiring pharmaceutical therapy that is typically infused. As such the organization sits at the crossroads […]

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A Roadmap to Optimizing Marketing Operations

Even through the consolidation of companies, acquisitions, regulatory changes, and the re-organization of sales forces, the pharmaceutical marketing supply chain has largely stayed the same—fragmented. The industry has always been very good at driving down costs on manufacturing and the […]

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