What’s the Buzz About Multichannel Marketing?

Just as the Internet—with instant content publishing, blogging, online conferencing and now social media—is rocketing through entertainment, news and business communications, so it is through pharma marketing. New hardware platforms, notably smartphones and tablet readers, are accelerating the transformation of […]

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Pharma, FDA Wrestle with Social Media Tools

The fast-changing nature of the Internet continually opens new opportunities for communicating with consumers and physicians. It also brings new regulatory challenges, as the FDA struggles to keep up—and pharmaceutical companies try to take advantage of technology without falling foul […]

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