New science energizes the cancer market

Oncology drugs have had a prominent position in the biopharma industry, as well as healthcare generally, because the stakes are so high: cancer is often fatal; in its many forms, it is a common health condition; and, in recent years, […]

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Health plan managers seek more information on drug utilization

EMD Serono’s Specialty Digest polls health plan managers (this year: 58 plans representing 173 million lives) on their challenges, accomplishments and opportunities in managing the use of specialty drugs among their ensured lives. Besides growing dramatically (specialty products now represent […]

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2017 Hub Services report

Nature, as we’re told, abhors a vacuum. In the past, as new specialty pharmaceutical products came onto the market, a vacuum of sorts developed as healthcare providers (HCPs), pharmacists and the drugmakers themselves realized that the new drugs needed additional […]

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Pharma ups the ante on DTC advertising

For the fourth year in a row, direct-to-consumer (DTC) advertising funded by the healthcare and pharmaceutical industries continued to grow, most likely surpassing 2015’s record-breaking media spend. Although the figures were not completely tallied at presstime, in 2016, consumer-marketing efforts […]

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