Pharmaceutical Commerce Audited by BPA Worldwide
Pharmaceutical Commerce’s print operations were recently audited by BPA Worldwide, providing the insight and results-driven research needed for our advertisers to be effective. Readership demographics and market breakouts are vital to effective marketing campaigns, and BPA sets the industry standard in reporting.
BPA Worldwide provides consumer and business media audits for more than 2,600 media outlets in over 30 countries around the globe. Audit styles include B-to-B publications, consumer magazines, newspapers, websites, events, email newsletters, databases, wireless and other advertiser-supported media.
Each medium has its own reporting format, and for print publications BPA verifies all-paid, all-controlled, or any combination of paid and controlled circulation, reported in a single document. The type of circulation is broken out to identify true niches within each market, and readership demographics may also be reported and audited.